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Visual Merchandising: Mirror and soul of a point of sale

by Gianfranco Giacoma-caire

Visual Merchandising is a technical manual that has more than 400 photos and 100 drawings. It speaks about the aesthetic aspects to set a window shop and the internal visual in a store. Analyse the psychological...

ZoneModa Journal 03 - English text

How to Dress an Apple Shaped Body

by Marie Rowland

No matter how often you hear that you look great or that you’re luckier than others, it’s still impossible to avoid the ever-present pressure to be skinny like a model on a billboard. Advertising everywhere...

Il caso di Via Gesù

by Valentina Nervi

Milano è una delle capitali europee della moda, punto di riferimento di ogni fashion addicted, e da poco è in atto un progetto per trasformare Via Gesù nella cosiddetta "via dell'uomo". Come? Grazie al turismo...

ZoneModa Journal 04 - English texts

Brunello Cucinelli Spa The King of Cachemire

by Paolo Brunelli & Dottor Paolo Brunelli

This work aims to establish how the extraordinary story of the Brunello Cucinelli SPA born even before the economic competition by the need to achieve sustainable economic development, namely the development...