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Markets in Fashion: A Phenomenological Approach

by Patrik Aspers

Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photography, this...


Just Doing It: A History of Advertising

by Pia Elliott & Raphael Anthony Amabile

The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy ? where just a few names are known. The book also provides...


The Creative Process Illustrated: How Advertising's Big Ideas Are Born

by W. Glenn Griffin & Deborah Morrison

FINALLY, ANSWERS TO THE QUESTION: HOW ARE BIG IDEAS BORN? Foreword by Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation

Creative directors, art directors and advertising copywriters...


Breakthrough Thinking: A Guide to Creative Thinking and Idea Generation

by Thomas Vogel

Harness your creative potential!

Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful...


Giovanni Pintori. The Stark Tension between Flair and Discretion.

by Massimiliano Musina

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive...


Vintage Advertising Art and Design

by Dover

Comprehensive volume contains all the essentials for creating ads with a retro look and feel. Contents include borders, frames, images, and typographic elements for re-creating authentic styles of the 1890s–1920s....


The Graphic Designer's Guide to Clients

by Ellen Shapiro

Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade—for making sure the clients you want...


Ogilvy on Advertising

by David Ogilvy

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.


Selling Science in the Age of Newton: Advertising and the Commoditization of Knowledge

by Jeffrey R. Wigelsworth

At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science...


Imaging in Advertising: Verbal and Visual Codes of Commerce

by Fern L. Johnson

The dominance of advertising in everyday life carries potent cultural meaning.  As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While...