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Giovanni Pintori. The Stark Tension between Flair and Discretion.

by Massimiliano Musina

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive...


Beautiful Users: Designing for People

by Ellen Lupton

In the mid-twentieth century, Henry Dreyfuss—widely considered the father of industrial design—pioneered a user-centered approach to design that focuses on studying people's behaviors and attitudes as a...


Brand Shift: The Future of Brands and Marketing

by David Houle & Owen Shapiro

In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect...


Branding to Differ: The Brand Building Handbook for Business Leaders.

by Jean-Luc Ambrosi

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates...


Photoshop Cs6 and Lightroom 4: A Photographer's Handbook

by Stephen Laskevitch

Adobe Photoshop is central to almost all photography workflows and Lightroom has rapidly been adopted as well. Each new version of the software is a milestone in the development of these vital imaging tools,...


MaFIA: Killer Marketing for Indie Authors

by Kristen Marie

BE SEEN, BE HEARD. Just because you can write a book doesn't mean it will be seen or sold. This book can help you do both. Written specifically for indie authors by a corporate marketer, MaFIA will equip you...


Breakthrough Thinking: A Guide to Creative Thinking and Idea Generation

by Thomas Vogel

Harness your creative potential!

Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful...


Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself

by Robin Landa

What is your brand?

As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate...


The Physics of Brand: Understand the Forces Behind Brands That Matter

by Aaron Keller

Welcome to a brand-new way of thinking about branding.

The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills,...


LogoLounge 9: 2,000 International Identities by Leading Designers

by Bill Gardner

THE NINTH BOOK IN THE LOGOLOUNGE SERIES once again celebrates expert identity work by notable designers and up-and-coming talents from around the world. This edition's far-reaching collection offers inspiration,...


Colour Psychology Today

by June Mcleod

To pursue excellence through the intelligent appliance of colour.


The Physics of Brand

by Aaron Keller, Renee Marino & Dan Wallace

Welcome to a brand-new way of thinking about branding.

The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills,...


Colour Psychology Today

by June Mcleod

To pursue excellence through the intelligent appliance of colour.


Business Branding for the Non-Designer: A Simple Guide to Brand Your Business Like a Pro

by Chrissy Carpenter

TAKE CONTROL OF YOUR BRAND

Think you need a large budget and a giant marketing firm to brand your business? Not so fast. 

This guide breaks branding down into easy-to-understand, easy-to-execute steps, giving...


Brand Strategy and Management for Law Firms: Case studies, practical tools, and expert advice a comprehensive framework and guidelines

by Sean Larkan

An effective brand strategy that is clearly understood and supported throughout your firm is crucial if you want to attract and retain profitable clients and sustain a talented workforce.

Managing Partner’s...


Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm

by Josh Miles & Mark Zweig

In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely...


Logo Theory: How Branding Design Really Works

by A. Michael Shumate

Ivan Chermayeff said of Logo Theory: "at last somebody actually understands what identity design is all about and how it is accomplished."

Learn why certain corporate identities have been used for decades,...


Viva la Pizza!: The Art of the Pizza Box

by Scott Wiener

“New Yorkers are particular about pizza, and no one has a more well-formed opinion than Scott Wiener.”

Newsday

One of the world’s foremost pizza experts presents more than 100 weird and wild pizza box...


Oh Beautiful Beer: The Evolution of Craft Beer and Design

by Harvey Shepard

The beautifully illustrated homage to the art of beer—and the design that makes it stand out The craft beer boom of the last decade has led to an explosion of new breweries. In such a crowded market, how do...


The World as Design

by Otl Aicher

Otl Aicher's writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging...