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Research Methods in Health Communication: Principles and Application

by Bryan B. Whaley

This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about...


Rhetoric in the Flesh: Trained Vision, Technical Expertise, and the Gross Anatomy Lab: Trained Vision, Technical Expertise, and the Gross Anatomy Lab

by T. Kenny Fountain

Rhetoric in the Flesh is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, and embodied practices facilitate learning and technical...


Reference Services and Media

by Linda S Katz

Get the most out of your reference information systems and technology!Reference Services and Media meets the information challenges that overwhelm and assist us today with computerization, electronics, and telecommunications...


Professional Communication at Work: Interpersonal Communication for a Better Workplace: Interpersonal Strategies for Career Success

by Joseph L. Chesebro

This text prepares future professionals for success in the workplace through identifying interpersonal communication skills and strategies and exploring when, how, and why to use them. Informed by academic research,...


Virtue in Media: The Moral Psychology of Excellence in News and Public Relations: The Moral Psychology of Excellence in News and Public Relations

by Patrick Lee Plaisance

This work establishes a contemporary profile of virtue in professional media practice. Author Patrick Lee Plaisance examines the experiences, perspectives, moral stances, and demographic data of two dozen professional...


Makers of the Media Mind: Journalism Educators and their Ideas

by Wm. David Sloan

Makers of the Media Mind is a collection of analytical essays focusing on the most important and original ideas contributed to the field of mass communication by journalism educators. Divided into six sections...


Makers of the Media Mind: Journalism Educators and their Ideas

by Wm. David Sloan

Makers of the Media Mind is a collection of analytical essays focusing on the most important and original ideas contributed to the field of mass communication by journalism educators. Divided into six sections...


Ethical Practice of Social Media in Public Relations

by Marcia W. DiStaso & Denise Sevick Bortree

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with...


Iptv and Internet Video: Expanding the Reach of Television Broadcasting

by Wes Simpson & Howard Greenfield

Stake your claim in the rapidly growing IPTV market with a thorough understanding of the key trends and technological advances shaping the future of broadband video technology. Make informed business decisions...


Social Work, the Media and Public Relations

by Bob Franklin & Nigel Parton

Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists...


Tackling Depression at Work

by Kerrie Eyers & Gordon Parker AO

Figures suggest that more than ten per cent of people in the workforce struggle with depression. This book explains the key issues that arise and offers proven strategies that employees and managers can take....


Social Policy for Effective Practice

by Rosemary Chapin

For use as a text in foundations generalist social policy courses, either at the baccalaureate or Master's Level, this book examines the process of defining need, analyzing social policy, and developing new...


Gay People, Sex, and the Media

by Michelle Wolf & Alfred Kielwasser

Here is a provocative book that examines precisely how and why mass communication has an impact upon the sexual realities of our lives. Written in response to a demand for information that cuts across many of...


Communication, Public Discourse, and Road Safety Campaigns: Persuading People to Be Safer

by Nurit Guttman

This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental...


When Organization Fails: Why Authority Matters: Why Authority Matters

by James R. Taylor & Elizabeth J. Van Every

When Organization Fails: Why Authority Matters develops the study of authority as an area of investigation in organizational communication and management. As a research topic, authority has rarely been addressed...


Women, Power, and Ethnicity: Working Toward Reciprocal Empowerment

by Patricia S.E. Darlington & Becky Michele Mulvaney

Powerful women aren't just men walking around in dresses!As women continue to assume positions of social leadership in increasing numbers, the dynamics of the social construction of power need to be examined....


The AIDS Movie: Representing a Pandemic in Film and Television

by Kylo-Patrick R Hart

Are people with HIV/AIDS treated fairly in films?Here is a compelling book that provides you with a thorough examination of how HIV/AIDS is characterized and portrayed in film and how this portrayal affects...


Feminism, Community, and Communication

by Betty Mackune-Karrer & Mary E Olson

. . . from the minds of therapists on the cutting edge!This informative, innovative collection brings together the work of a group of “scholar-therapists,” all women, who have met regularly for ten years...


Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques

by Erik P. Bucy & R. Lance Holbert

The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and...


Techno Politics in Presidential Campaigning: New Voices, New Technologies, and New Voters

by John Hendricks & Lynda Lee Kaid

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting - to reach voters of all ages, ethnicities, socio-economic...