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This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social...
Updated with fresh facts, examples and illustrations, along with two new chapters on digital media and blogs this third edition continues to be the authoritative and essential guide to writing engaging and marketable...
Unsustainable: Re-imagining Community Literacy, Public Writing, Service-Learning, and the University, edited by Jessica Restaino and Laurie Cella, explores short-lived university/community writing projects in...
Offering a direct sightline into communication theory, Explaining Communication provides in-depth discussions of communication theories by some of the foremost scholars working in communication today. With contributions...
This inspiring book addresses a topic that is far too often ignored or disregarded by sci-tech librarians: Exactly how do scientists and engineers really discover, select, and use the countless information and...
Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited...
In this third edition of the bestselling classic textbook, Martin Montgomery explores the key connections between language and social life. Guiding the student through discussions on child language, accent...
Providing a thorough review and synthesis of work on communication skills and skill enhancement, this Handbook serves as a comprehensive and contemporary survey of theory and research on social interaction skills....
This title explores the close and vital relationship between the contemporary media and immigration. Drawing on newspapers, magazines, film, television and photography, the contributors examine the effects of...
Drawing on a vast range of data and examples of language in its many forms, this book provides students with the tools they need to analyze real language in diverse contexts. Designed to be highly adaptable...
This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users....
This timely collection addresses central issues in organizational communication theory on the nature of organizing and organization. The unique strength of this volume is its contribution to the conception of...
Why are some voices louder in public debates than others? And why can't all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through...
What you need to know to survive, long term.
Interests between broadcasters and telecom people are blurring. Technical operations and design engineers in one field are increasingly required to deal with practices...
The current and definitive reference broadcast engineers need!
Compiled by leading international experts, this authoritative reference work covers every aspect of broadcast technology from camera to transmitter...
The authoritative work on file formats for global film and television!
The FILE INTERCHANGE HANDBOOK is a must-have reference for every film and video professional moving to computer based production and distribution....
As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences,...
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments...
With the milestones of Digital TV and HDTV, there are
lots of questions to be asked about television of today...
Understanding Digital Television explains complex technical systems and solutions in an easy
to comprehend...
Written as an authoritative introduction, this text describes the technology of digital television broadcasting. It gives a thorough technical description of the underlying principles of the DVB standard following...
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