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Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen

by Keith Kelsen

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait,...


Basic NEC with Broadcast Applications

by J.L. Smith

Basic NEC with Broadcast Applications addresses computer modeling of MF directional broadcast antennas and illustrates the assets and liabilities of the Numerical Electromagnetic Code (NEC). The book's "how...


Implementing Mobile TV: ATSC Mobile DTV, MediaFLO, DVB-H/SH, DMB,WiMAX, 3G Systems, and Rich Media Applications

by Amitabh Kumar & S. Merrill Weiss

Implement state-of-the-art Mobile TV networks with this comprehensive guide to the latest technologies and standards, including MediaFLO, ATSC Mobile DTV, and CMMB, the same technologies seeing large-scale rollouts...


IPTV and Internet Video: Expanding the Reach of Television Broadcasting

by Wes Simpson & Howard Greenfield

Stake your claim in the rapidly growing IPTV market with a thorough understanding of the key trends and technological advances shaping the future of broadband video technology. Make informed business decisions...


Social Work, the Media and Public Relations (Routledge Revivals)

by Bob Franklin & Nigel Parton

Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists...


Tackling Depression at Work

by Kerrie Eyers & Gordon Parker AO

Figures suggest that more than ten per cent of people in the workforce struggle with depression. This book explains the key issues that arise and offers proven strategies that employees and managers can take....


Implementing a Digital Asset Management System: For Animation, Computer Games, and Web Development

by Jens Jacobsen, Tilman Schlenker & Lisa Edwards

Learn how the top CG film, computer game and web development companies have saved significant time and money on their projects by optimizing digital asset management systems and streamlining production processes....


Media Promotion & Marketing for Broadcasting, Cable & the Internet

by Susan Tyler Eastman, Douglas A. Ferguson & Robert Klein

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion...


Social Policy for Effective Practice

by Rosemary Chapin

For use as a text in foundations generalist social policy courses, either at the baccalaureate or Master's Level, this book examines the process of defining need, analyzing social policy, and developing new...


Gay People, Sex, and the Media

by Michelle Wolf & Alfred Kielwasser

Here is a provocative book that examines precisely how and why mass communication has an impact upon the sexual realities of our lives. Written in response to a demand for information that cuts across many of...


Communication, Public Discourse, and Road Safety Campaigns: Persuading People to Be Safer

by Nurit Guttman

This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental...


When Organization Fails: Why Authority Matters

by James R. Taylor & Elizabeth J. Van Every

When Organization Fails: Why Authority Matters develops the study of authority as an area of investigation in organizational communication and management. As a research topic, authority has rarely been addressed...


Women, Power, and Ethnicity: Working Toward Reciprocal Empowerment

by Patricia S.E. Darlington & Becky Michele Mulvaney

Powerful women aren't just men walking around in dresses!As women continue to assume positions of social leadership in increasing numbers, the dynamics of the social construction of power need to be examined....


The AIDS Movie: Representing a Pandemic in Film and Television

by Kylo-Patrick R Hart

Are people with HIV/AIDS treated fairly in films?Here is a compelling book that provides you with a thorough examination of how HIV/AIDS is characterized and portrayed in film and how this portrayal affects...


Feminism, Community, and Communication

by Betty Mackune-Karrer & Mary E Olson

. . . from the minds of therapists on the cutting edge!This informative, innovative collection brings together the work of a group of “scholar-therapists,” all women, who have met regularly for ten years...


Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques

by Erik P. Bucy & R. Lance Holbert

The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and...


Techno Politics in Presidential Campaigning: New Voices, New Technologies, and New Voters

by John Hendricks & Lynda Lee Kaid

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting - to reach voters of all ages, ethnicities, socio-economic...


Negotiating the Crisis: Drgs and the Transformation of Hospitals

by Patricia Geist & Monica Hardesty

In 1984 Congress revamped Medicare to save a financially distraught health care system, thus transforming the hospital as an organization. Diagnosis Related Groups (DRGs) -- the cornerstone of this extensive...


The Culture Map: Breaking Through the Invisible Boundaries of Global Business

by Erin Meyer

Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own....


Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management

by Bruce K. Berger & Juan Meng

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of...