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Digital Innovations for Mass Communications: Engaging the User

by Paul Martin Lester

In every field of mass communications-advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting-professionals understand the importance of storytelling....


Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion: Evolution, Culture, and the Art of Persuasion

by Alex C. Parrish

Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology...


Communication and Health: Systems and Applications

by Eileen Berlin Ray & Lewis Donohew

First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.


Latin American Journalism

by Michael B. Salwen & Bruce Garrison

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.


Cultural Communication and Intercultural Contact

by Donal Carbaugh

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.


Total Propaganda: From Mass Culture to Popular Culture

by Alex S. Edelstein

First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.


Understanding Face-To-Face Interaction: Issues Linking Goals and Discourse

by Karen Tracy

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.


Responding to the Screen: Reception and Reaction Processes

by Jennings Bryant & Dolf Zillmann

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.


Case Studies in Health Communication

by Eileen Berlin Ray

First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.


The Contemporary Reception of Classical Rhetoric: Appropriations of Ancient Discourse

by Kathleen E. Welch

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.


Mass Media Writing

by Elise K. Parsigian

First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.


Rhetorical Memory and Delivery: Classical Concepts for Contemporary Composition and Communication

by John Frederick Reynolds

First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.


The Talk of the Clinic: Explorations in the Analysis of Medical and Therapeutic Discourse

by G. H. Morris & Ronald J. Chenail

First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.


Media, Children, and the Family: Social Scientific, Psychodynamic, and Clinical Perspectives

by Dolf Zillmann, Jennings Bryant & Aletha C. Huston

First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.


The Unseen Power: Public Relations: A History

by Scott M. Cutlip

First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.


Parents, Children, and Communication: Frontiers of Theory and Research

by Thomas J. Socha & Glen H. Stamp

First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.


Assessing Communication Education: A Handbook for Media, Speech, and Theatre Educators

by William G. Christ

First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.


Performing the Past: A Study of Israeli Settlement Museums

by Tamar Katriel

This will appeal to wider audience than just communication. Those in visual & cultural anthropology, sociology, lingusitics, history, & Jewish studies will be interested in this work. Katriel, being renowned...


International Public Relations: A Comparative Analysis

by Hugh M. Culbertson & Ni Chen

First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.


The Silicone Breast Implant Story: Communication and Uncertainty

by Marsha L. Vanderford & David H. Smith

First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.