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Digital Innovations for Mass Communications: Engaging the User

by Paul Martin Lester

In every field of mass communications-advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting-professionals understand the importance of storytelling....


Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion

by Alex C. Parrish

Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology...


Communication and Health: Systems and Applications

by Eileen Berlin Ray & Lewis Donohew

This volume examines this rapidly growing and changing field by applying a unified framework that integrates both interpersonal and mass communication investigations into theoretical and applied issues.

Using...


Latin American Journalism

by Michael B. Salwen & Bruce Garrison

Produced to fill a gap in current knowledge about the state of journalism in Latin America, this timely book chronicles how recent changes toward democratization and privatization in the region have influenced...


Cultural Communication and Intercultural Contact

by Donal Carbaugh

How is cultural identity accomplished interactively? What happens when different cultural identities contact one another? This book presents a series of papers, from classic essays to original expositions, which...


Total Propaganda: From Mass Culture To Popular Culture

by Alex S. Edelstein

BLURB FOR TOTAL PROP MAILER................ Total Propaganda moves the study of propaganda out of the exclusive realm of world politics into the more inclusive study of popular culture, media, and politics....


Understanding Face-to-face Interaction: Issues Linking Goals and Discourse

by Karen Tracy

Challenging current work in communication and social psychology that assumes face-to-face interaction can be adequately understood without attending to discourse expression, this volume examines how people's...


Responding To the Screen: Reception and Reaction Processes

by Jennings Bryant & Dolf Zillmann

This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in...


Case Studies in Health Communication

by Eileen Berlin Ray

This book focuses on the complexities of the communication of health-related messages and information through the use of case studies. The expert contributors to this volume are scholars who, during their research...


The Contemporary Reception of Classical Rhetoric: Appropriations of Ancient Discourse

by Kathleen E. Welch

Responding to the reassertion of orality in the twentieth century in the form of electronic media such as the telegraph, film, video, computers, and television, this unique volume traces the roots of classical...


Mass Media Writing

by Elise K. Parsigian

This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising....


Rhetorical Memory and Delivery: Classical Concepts for Contemporary Composition and Communication

by John Frederick Reynolds

Why has classical rhetoric been a subject of such growing interest for the past ten years? Because the most exciting work in classical rhetoric has asked us to rethink classical concepts in modern terms. What's...


The Talk of the Clinic: Explorations in the Analysis of Medical and therapeutic Discourse

by G. H. Morris & Ronald J. Chenail

This collection of original papers by scholars who closely analyze the talk of the clinic features studies that were conceived with the aim of contributing to clinical practitioners' insight about how their...


Media, Children, and the Family: Social Scientific, Psychodynamic, and Clinical Perspectives

by Dolf Zillmann, Jennings Bryant & Aletha C. Huston

This book brings together a group of scholars to share findings and insights on the effects of media on children and family. Their contributions reflect not only widely divergent political orientations and value...


The Unseen Power: Public Relations: A History

by Scott M. Cutlip

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry...


Parents, Children, and Communication: Frontiers of Theory and Research

by Thomas J. Socha & Glen H. Stamp

This is the first edited volume in the communication field to examine parent-child interaction. It creates a framework for future research in this growing area -- family communication, and more specifically,...


Assessing Communication Education: A Handbook for Media, Speech, and Theatre Educators

by William G. Christ

Designed as a handbook, this text provides media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical ammunition...


Performing the Past: A Study of Israeli Settlement Museums

by Tamar Katriel

A nostalgic interest in the past is a well-recognized feature of fast-changing, contemporary societies. It finds its expression in a variety of history-making practices of which the establishment of local heritage...


International Public Relations: A Comparative Analysis

by Hugh M. Culbertson & Ni Chen

As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how...


The Silicone Breast Implant Story: Communication and Uncertainty

by Marsha L. Vanderford & David H. Smith

This volume examines one health issue -- breast implants -- across a series of contexts often thought to be separate -- media coverage, doctor-patient interaction, doctor-doctor professional communication, support...