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Adland: Searching for the Meaning of Life on a Branded Planet

by James P. Othmer

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.  On one level it’s the...


The New Nurse Educator: Mastering Academe

by Deborah Dolan Hunt

"

This practical text guides novice nurse educators step by step through the process of becoming a confident nurse educator, and discusses how to transition from the service setting to the academic setting. It...


The Practitioner's Quick Reference to Nonprescription Drugs

by Cynthia Knapp Dlugosz

The Practitioner's Quick Reference to Nonprescription Drugs, 2nd edition, covers 25 common self-treatable conditions including acne, common cold, cough, fever, and headache. This quick-reference has been edited...


Functional Neural Transplantation III: Primary and Stem Cell Therapies for Brain Repair, Part II

by Stephen B Dunnett & Anders Bjorklund

This issue of Progress in Brain Research is split over 2 volumes, bringing together cutting-edge research on Functional Neural Transplantation. The 2 volumes review current knowledge and understanding, provide...


Management of Chemical and Biological Samples for Screening Applications

by Mark Wigglesworth & Terry Wood

Filling an obvious gap in the scientific literature, this practice-oriented reference is the first to tie together the working knowledge of large

screening centers in the pharmaceutical and biotechnological field....


Production of Plasma Proteins for Therapeutic Use

by Joseph Bertolini, Neil Goss & John Curling

Sets forth the state of the science and technology in plasma protein production

With contributions from an international team of eighty leading experts and pioneers in the field, Production of Plasma Proteins...


Population-Based Public Health Nursing Clinical Manual

by Carolyn Garcia & Marjorie Schaffer

This hybrid of textbook and workbook provides a practical resource for students in community/public health courses. • Each chapter includes: clinical example; competency components; evidence for the competency...


Fostering Nurse-Led Care: Professional Practice for the Bedside Leader

by Jeanette Ives Erickson, Dorothy A. Jones & Marianne Ditomassi

This book discusses the importance of nurse-led care at the bedside and how to achieve a professional practice model that allows for such leadership growth, in connection with the recommendations from the Future...


Hypoglycemia in Diabetes: Pathophysiology, Prevalence, and Prevention

by Philip E. Cryer

Iatrogenic hypoglycemia, or low blood glucose caused by medical treatment, is a challenge facing people with diabetes and their health care providers. Philip E. Cryer, MD—a Banting Medal recipient and the Irene...


Clinical Nurse Leader Certification Review

by Cynthia R., PhD, MSN, NP, RN, CNL, King & Sally, DNP, CDE, RN Gerard

"The authors have done excellent work, reinforcing major skills and responsibilities of this advanced generalist role. This book will be most useful for students as they prepare for certification."

-From the...


Integrating the Neurobiology of Schizophrenia

by Anissa Abi-Dargham & Olivier Guillin

This book examines the role that dopamine plays in schizophrenia, examining its role in not only the symptoms of the disease but also in its treatment. It also reviews all neurotransmitters that have been implicated...


Naturally Occurring Bioactive Compounds

by Mahendra Rai & Maria Cecilia Carpinella

This timely book provides an overview of natural products/botanicals used for the management of insect-pest and diseases. It will help readers to update and widen their knowledge about natural products and their...


Functional Genomics and Proteomics in the Clinical Neurosciences

by Scott E. Hemby & Sabine Bahn

The purpose of this work is to familiarize neuroscientists with the available tools for proteome research and their relative abilities and limitations. To know the identities of the thousands of different proteins...


Temporal Lobe Epilepsy and the Mind-Brain Relationship: A New Perspective: A New Perspective

by Shirley Ferguson

This book is devoted to the surgical treatment of epilepsy and its consequences, and provides an extraordinary perspective on the fascinating question of the relationship between brain and mind. Contrary to...


Understanding Emotions

by Silke Anders, Gabriele Ende & Markus Junghofer

Emotions shape all aspects of our thinking and behavior, particularly when we communicate with others. How does our brain respond to emotions conveyed by picture media, human faces, voices, and written language?...


First Aid for the Wards, Fifth Edition

by Tao Le & Vikas Bhushan

THE ULTIMATE PRIMER FOR THE CORE CLERKSHIPS, NOW IN FULL COLOR!

  • Everything you need to know to score strong clerkship evaluations
  • Preparation for every core rotation: medicine, surgery, pediatrics, obstetrics...


A Profile in Alternative Medicine: The Eclectic Medical College of Cincinnati, 1845-1942

by John S Haller Jr

The Eclectic Medical Institute, known by its friends as "Old EMI" (and "Old EMC" when reorganized in 1910), was an American institution in origin, concept, and practice. For nearly a century, EMI was known as...


The Three-Pound Enigma: The Human Brain and the Quest to Unlock Its Mysteries

by Shannon Moffett

The average human brain weighs three pounds-80 percent of which is water-and yet it's capable of outstripping the computational and storage capacities of the most complex computer. But how the mind works remains...


Concepts and Definitions of Family for the 21st Century

by Barbara H Settles & Suzanne Steinmetz

Explore the breakdown of the universal family form into new living arrangements and the political and social implications of how they influence the definition of family today! Concepts and Definitions of Family...


Team Physician Manual: International Federation of Sports Medicine (FIMS)

by Lyle J. Micheli, Fabio Pigozzi & Kai-Ming Chan

The FIMS Team Physician Manual is the official sports medicine handbook of the International Federation of Sports Medicine (FIMS), the world's oldest sports medicine organization. Now in a fully revised and...