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The Sixth Extinction

by Elizabeth Kolbert

A major book about the future of the world, blending intellectual and natural history and field reporting into a powerful account of the mass extinction unfolding before our eyes

Over the last half a billion...


Who Owns the Future?

by Jaron Lanier

Jaron Lanier is the father of virtual reality and one of the world’s most brilliant thinkers. Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the...


The New Digital Age: Reshaping the Future of People, Nations and Business

by Eric Schmidt & Jared Cohen

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected—a...


Mind Hacks: Tips & Tricks for Using Your Brain

by Tom Stafford & Matt Webb

The brain is a fearsomely complex information-processing environment--one that often eludes our ability to understand it. At any given time, the brain is collecting, filtering, and analyzing information and,...


Addiction by Design: Machine Gambling in Las Vegas

by Natasha Dow Schüll

Recent decades have seen a dramatic shift away from social forms of gambling played around roulette wheels and card tables to solitary gambling at electronic terminals. Slot machines, revamped by ever more compelling...


Online Communities Handbook: Building Your Business and Brand on the Web, Adobe Reader

by Dan Moughamian & Scott Valentine

Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits...


The Flooded Earth: Our Future In a World Without Ice Caps

by Peter Ward

Rising sea levels will not extinguish humanity, but they will transform human life as we know it. An eminent scientist explains what our world will look like.


Second Life for Dummies

by Sarah Robbins & Mark Bell

You’ve heard all about Second Life. Maybe you’ve already jumped with both feet—and gotten stuck. Or maybe you’re a Second Life veteran who wants to build something or run a business. Fear not! Second...


The Future and Its Enemies: The Growing Conflict Over Creativity, Enterprise,

by Virginia Postrel

Today we have greater wealth, health, opportunity, and choice than at any time in history. Yet a chorus of intellectuals and politicians laments our current condition -- as slaves to technology, coarsened by...


Search Engine Visibility, Second Edition, Adobe Reader

by Shari Thurow

Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and...


Community Building on the Web: Secret Strategies for Successful Online Communities

by Amy Jo Kim

What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities...


I, Avatar: The Culture and Consequences of Having a Second Life, Adobe Reader

by Meadows Mark Stephen

What is an avatar? Why are there nearly a billion of them, and who is using them? Do avatars impact our real lives, or are they just video game conceits? Is an avatar an inspired rendering of its creator’s...


How to Win Sales & Influence Spiders: Boosting Your Business and Buzz on the Web, Adobe Reader

by Catherine Seda

If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging...


Counter Hack Reloaded: A Step-by-Step Guide to Computer Attacks and Effective Defenses

by Edward Skoudis & Tom Liston

“I finally get it! I used to hear words like rootkit, buffer overflow, and idle scanning, and they just didn’t make any sense. I asked other people and they didn’t seem to know how these things work,...


Fire Phone: Out of the Box

by Brian Sawyer

Dive straight into hot Fire phone features you won’t find in any other device—like Firefly, Mayday, and Dynamic Perspective—with this concise hands-on guide. You probably already know how to call, text,...


Global Management, Local Resistances: Theoretical Discussion and Empirical Case Studies

by Ulrike Schuerkens

This book originates from a research project involving extensive collection and analysis of primary and secondary materials (scholarly literature, statistical data, and interviews with key actors) on global...


Bridging UX and Web Development: Better Results through Team Integration

by Jack Moffett

The divide between UX and Web development can be stifling. Bridging UX and Web Development prepares you to break down those walls by teaching you how to integrate with your team's developers. You examine the...


Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs

by Harold Davis

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising...


The Skeleton Crew: How Amateur Sleuths Are Solving America's Coldest Cases

by Deborah Halber

Solving cold cases from the comfort of your living room…

The Skeleton Crew provides an entree into the gritty and tumultuous world of Sherlock Holmes–wannabes who race to beat out law enforcement—and one...


Virtual Unreality: Just Because the Internet Told You, How Do You Know It's True?

by Charles Seife

The bestselling author of Proofiness and Zero explains how to separate fact from fantasy in the digital world

Digital information is a powerful tool that spreads unbelievably rapidly, infects all corners of...