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All Thumbs

by Michael Dru Kelley

With mobile devices being in our hands virtually 24/7 and now reaching a penetration rate covering the vast majority of adult Americans and nearly half of the world's population, businesses of all sizes must...


Resurgence

by Gregory S. Carpenter, Gary F. Gebhardt & John F. Sherry, Jr.

Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably  successful comebacks following ...


Buyographics

by Matt Carmichael

Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten families in ten representative counties to examine...


Capture the Mindshare and the Market Share Will Follow

by Libby Gill

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and...


Investor Relations for the Emerging Company

by Ralph A. Rieves & John Lefebvre

Communicate your company's commitment to growing its market value

Investor Relations for the Emerging Company, Second Edition helps emerging public company officers and directors communicate to investors their...


Bleeding Talent

by Tim Kane

This book will shape the debate on how to save the military from itself. The first part recognizes, indeed celebrates, what the military has done well in attracting and developing leadership talent. The book...


Online Video Revolution

by John Cecil

The Internet is changing. Once a text based medium, it's now transitioning into a video based one. Simply put, marketing to your customers online using traditional techniques no longer works. Why video? It has...


The Executive's Guide to Financial Management

by Dewey Norton

Financial officers often face problems are so numerous and deep seated that it is difficult to know where to start, how to set priorities and which tasks should be deferred. This book provides tools to assess...


Breakthrough Marketing Plans

by Tim Calkins

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste...


Pathways to Peace

by Daniel C. Kurtzer

Upheavals in the Middle East are challenging long held assumptions about politics and governance. The United States faces a moment of truth when half-measures, short-sighted expedients, and delays can no longer...


Siblings and the Family Business

by Stephanie Brun de Pontet, Craig E. Aronoff, Drew S. Mendoza & John L. Ward

The family business becomes much more complex as it goes from the founder/entrepreneur to next generations. As more family members work together several challenges become apparent and can threaten the business...


Defending Your Brand

by Tim Calkins

The EMM Marketing Book of the Year, 2013

Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task...


Empathetic Marketing

by Mark Ingwer

In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding...


Scaling Your Social Venture

by Paul N. Bloom

The field of social entrepreneurship continues to grow by leaps and bounds as innovative entrepreneurs find new ways to create a positive social impact on their community. More often than not these ventures...


Vested

by Kate Vitasek, Karl Manrodt & Jeanne Kling

What do Procter and Gamble, Microsoft, McDonald's and The Department of Energy have in common? They have all recently implemented a vested relationship with their partners and suppliers, leading to innovation...


The Family Council Handbook

by Christopher J. Eckrich & Stephen L. McClure

Just as a Board of Directors is a governance structure for shareholders, a Family Council oversees a family on everything from educating the family for their future responsibilities as owners to settling disputes...


Joan Myers Brown & the Audacious Hope of the Black Ballerina

by Ananya Chatterjea, Brenda Dixon Gottschild & Robert Farris Thompson

Founder of the Philadelphia Dance Company (PHILADANCO) and the Philadelphia School of Dance Arts, Joan Myers Brown's personal and professional histories reflect both the hardships and the accomplishments of...


All Eyes East

by Mary Bergstrom

The allure of the world's fastest growing economy and largest population is undeniable; global companies crowd into the mainland in search of salvation to offset markets that have peaked or are in decline. China's...


13 Steps to Manufacturing in China

by Bruce W. Mitchell

Thirteen Steps to Manufacturing in China defines the methodology for establishing a manufacturing operation in China. A comprehensive guide book, it includes the advantages and disadvantages of manufacturing...


Developing Global Leaders

by Bob Johnson & Rob Oberwise

Most business leaders struggle mightily when transitioning from working in the U.S. or any modern country to working in Shanghai, Dubai, Nairobi or Pune. Despite organizational efforts to facilitate this transition...