Adrian Slywotzky

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Demand: Creating What People Love Before They Know They Want It

by Adrian Slywotzky & Karl Weber

In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides...


How to Grow When Markets Don't

by Adrian Slywotzky

Though most companies claim to be growth oriented, surprisingly few actually achieve double-digit growth-and over the past 10 years, that percentage has steadily decreased.


The Art of Profitability

by Adrian Slywotzky

An extraordinarily new business slant on how companies can generate greater profits. Presented in 23 compact lessons, "The Art of Profitability" features an ongoing tutorial between two fictitious individuals....