Al Ries

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Positioning: The Battle for Your Mind

by Al Ries & Jack Trout

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that...


The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


The Fall of Advertising and the Rise of PR

by Al Ries & Laura Ries

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today's major brands are born with publicity, not advertising. A closer look at the history...


The 22 Immutable Laws of Branding

by Al Ries & Laura Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the...


War in the Boardroom

by Al Ries & Laura Ries

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think

There's a reason...


The Origin of Brands

by Al Ries & Laura Ries

What Charles Darwin did for biology, Al and Laura Ries do for branding.

In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding...