Alan Fyall

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Tourism Marketing: A Collaborative Approach

by Alan Fyall & Brian Garrod

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing...


Managing Visitor Attractions: New Directions

by Bruce Prideaux, Alan Fyall & Anna Leask

'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future.

Divided into five parts, the book...


Managing World Heritage Sites

by Anna Leask & Alan Fyall

World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the...