Alexander Chernev

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The Marketing Plan Handbook, 3rd Edition

by Alexander Chernev

The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies....

Strategic Marketing Management, 7th Edition

by Alexander Chernev & Philip Kotler

Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business...