Alexander Manu

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The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy

by Alexander Manu

Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born...


Behavior Space: Play, Pleasure and Discovery as a Model for Business Value

by Alexander Manu

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation...


Disruptive Business: Desire, Innovation and the Re-design of Business

by Alexander Manu

Disruptive Business is a provocative and insightful redefinition of innovation as an outcome of human behaviour, a dynamic in constant change requiring the shaping of new responses in business and the economy....


Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution

by Alexander Manu

We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and...