Alison Theaker

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The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice

by Alison Theaker & Heather Yaxley

The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that...

The Public Relations Handbook

by Alison Theaker

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores...