Alma T Mintu-Wimsatt

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Environmental Marketing: Strategies, Practice, Theory, and Research

by William Winston & Alma T Mintu-Wimsatt

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance...


Green Marketing in a Unified Europe

by Alma T Mintu-Wimsatt & Hector R Lozada

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it...