Amy Macy

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Record Label Marketing

by Tom Hutchison, Amy Macy & Paul Allen

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining...

Record Label Marketing

by Tom Hutchison, Paul Allen & Amy Macy

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through...