Arthur Asa Berger

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

by Arthur Asa Berger

Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing...

Vietnam Tourism

by Kaye Sung Chon & Arthur Asa Berger

Explore the travel/tourism possibilities of this exotic yet tourist-friendly country

Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in Vietnamese...

Deconstructing Travel: Cultural Perspectives on Tourism

by Arthur Asa Berger

Arthur Asa Berger's Deconstructing Travel is an engaging look into why people travel, examining travel and tourism as a cultural phenomenon through social, cultural, psychological, and economic forces. Starting...

Mistake in Identity: A Cultural Studies Murder Mystery

by Arthur Asa Berger

What makes the 'self'? How is it created, defined, and transformed? Arthur Asa Berger's fascinating, educational whodunit novel unravels the mysteries of cultural studies theory, and more specifically, the complexities...