Arthur Asa Berger

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

by Arthur Asa Berger

Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing...


Thailand Tourism

by Arthur Asa Berger

Understand Thailand’s important symbols, icons, and social practices

Thailand’s culture is unlike any other. Travelers attempting to fully immerse themselves in all that this tourist destination has to offer...


Shop 'til You Drop: Consumer Behavior and American Culture

by Arthur Asa Berger

Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Arthur Asa Berger considers the sacred roots of consumer culture,...


Bali Tourism

by Arthur Asa Berger

The island of Bali has long been characterized in the West as the last "paradise" on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of...


Durkheim is Dead!: Sherlock Holmes is Introduced to Social Theory

by Arthur Asa Berger

In this sociology textbook/mystery novel, students can join Sherlock Holmes and Watson as they discover a new area ripe for acrimony and intrigue: social theory. In 1910, the most prominent social theorists...


50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

by Arthur Asa Berger

In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan,...


Vietnam Tourism

by Kaye Sung Chon & Arthur Asa Berger

Explore the travel/tourism possibilities of this exotic yet tourist-friendly country

Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in Vietnamese...


Deconstructing Travel: Cultural Perspectives on Tourism

by Arthur Asa Berger

Arthur Asa Berger's Deconstructing Travel is an engaging look into why people travel, examining travel and tourism as a cultural phenomenon through social, cultural, psychological, and economic forces. Starting...


Mistake in Identity: A Cultural Studies Murder Mystery

by Arthur Asa Berger

What makes the 'self'? How is it created, defined, and transformed? Arthur Asa Berger's fascinating, educational whodunit novel unravels the mysteries of cultural studies theory, and more specifically, the complexities...


Media and Society: A Critical Perspective

by Arthur Asa Berger

Media and Society: A Critical Perspective is a lively, illustrated introduction to the role that the mass media play in our lives, our society, and American culture. Featuring updated examples and expanded material...