Ashok Ranchhod

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CIM Coursebook 05/06 Strategic Marketing in Practice

by Ashok Ranchhod

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Coursebook 07/08 Strategic Marketing in Practice

by Ashok Ranchhod & Ebi Marandi

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


Marketing in Travel and Tourism

by Mike Morgan & Ashok Ranchhod

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted...


CIM Coursebook 06/07 Strategic Marketing in Practice

by Ashok Ranchhod & Ebi Marandi

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to...


CIM Coursebook 04/05 Strategic Marketing in Practice

by Ashok Ranchhod

Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...