Bernard Marr

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Business & economics (5)

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Strategic Performance Management

by Bernard Marr & Dina Gray

This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management...


Perspectives on Intellectual Capital

by Bernard Marr

Perspectives on Intellectual Capital bridges the disciplinary gaps and facilitates knowledge transfer across disciplines, featuring views on intellectual capital from the fields of accounting, strategy, marketing,...


Managing and Delivering Performance

by Bernard Marr

Performance management is at the top of agendas in most government and public organizations, as well as many not-for-profit organizations. In this follow up to his successful book, Strategic Performance Management...


Big Data in Practice

by Bernard Marr

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.

Big data is on the tip of everyone's tongue. Everyone understands its power...


Key Performance Indicators For Dummies

by Bernard Marr

A complete guide to using KPIs to drive organisational performance

Is your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to all kinds...


The Intelligent Company

by Bernard Marr & Thomas H. Davenport

Today's most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business...


Big Data

by Bernard Marr

Convert the promise of big data into real world results

There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory...