Bernd H. Schmitt

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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

by Bernd H. Schmitt & Larry D. Partain

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing...

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

by Bernd H. Schmitt

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.

Moving beyond traditional...

Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

by Alex Simonson & Bernd H. Schmitt

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their...

Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity

by Bernd H. Schmitt & Laura Brown

Is your company all bizz -- filled with professional managers, accountants, and financial planners who produce "smooth operations" but offer no customer savvy or soul? Or is it all buzz -- filled with talk,...