Bob Lutz

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Car Guys vs. Bean Counters: The Battle for the Soul of American Business

by Bob Lutz

A legend in the car industry reveals the philosophy that's starting to turn General Motors around.

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great...


Icons and Idiots: Straight Talk on Leadership

by Bob Lutz

When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds...