Brian Mathews

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Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

by Brian Mathews

Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with...


Marketing Today's Academic Library

by Brian Mathews

Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with...