Brian Solis

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Social Networking for Promoting YOU as a Brand

by Brian Solis & Deirdre Breakenridge

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available...


How to Generate Effective Press Releases for Social Networks

by Brian Solis & Deirdre Breakenridge

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available...


PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?

by Brian Solis & Deirdre Breakenridge

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available...


Active Storytelling: Using Video News Releases for PR Professionals

by Brian Solis & Deirdre Breakenridge

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available...


X: The Experience When Business Meets Design

by Brian Solis

Welcome to a new era of business in which your brand is defined by those who experience it.

Do you know how your customers experience your brand today?

Do you know how they really feel?

Do you know what they...


Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

by Brian Solis & Deirdre K. Breakenridge

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than...


Powerful PR Strategies for Success (Collection)

by Deirdre K. Breakenridge & Brian Solis

A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge.

Master Supercharged PR Techniques Based on the Latest Social and Online Platforms!

Three...


The End of Business As Usual

by Brian Solis

It's a new era of business and consumerism—and you play a role in defining it

Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business...


The Seven Success Factors of Social Business Strategy

by Charlene Li & Brian Solis

How to align social media with business strategy for real results

For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question...


What's the Future of Business?

by Brian Solis

"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."...


Engage!, Revised and Updated

by Brian Solis & Ashton Kutcher

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher

Engage! thoroughly examines the social media landscape and how to...


The Brian Solis Digital Reader