Bryan Pearson

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The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio)

by Bryan Pearson

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.

Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson's...


The Loyalty Leap: Turning Customer Information into Customer Intimacy

by Bryan Pearson

Collecting data is easy for marketers. Figuring out what to do with it is hard.

 

Technology has made it almost routine for com­panies to know exactly when, where, and how their customers shop, both online...