Catherine Kaputa

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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

by Catherine Kaputa

From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon - successful companies of all types and sizes begin with three...

You Are A Brand, 2nd Edition: In Person and Online, How Smart People Brand Themselves For Business Success

by Catherine Kaputa

Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart...

You Are a Brand!: How Smart People Brand Themselves for Business Success

by Catherine Kaputa

Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal...