Catherine Kaputa

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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

by Catherine Kaputa

This book uses dozens of brand histories to demonstrate what makes a brand thrive and how to do the same


Women Who Brand: How Smart Women Promote Themselves and Get Ahead

by Catherine Kaputa

A twenty year veteran of branding advises women how to use their gender-based advantages to succeed beyond mid-level in corporations.


You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success

by Catherine Kaputa

Using practical marketing strategies, learn how to leverage the power of a personal brand to become well-known and in demand.


The Female Brand: Using the Female Mindset to Succeed in Business

by Catherine Kaputa

Branding guru Catherine Kaputa lays out proven techniques to help women across the business landscape leverage their female edge.