Catherine Kaputa

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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

by Catherine Kaputa

This book uses dozens of brand histories to demonstrate what makes a brand thrive and how to do the same


Women Who Brand: How Smart Women Promote Themselves and Get Ahead

by Catherine Kaputa

A twenty year veteran of branding advises women how to use their gender-based advantages to succeed beyond mid-level in corporations.


You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success

by Catherine Kaputa

Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart...


The Female Brand: Using the Female Mindset to Succeed in Business

by Catherine Kaputa

Branding guru Catherine Kaputa lays out proven techniques to help women across the business landscape leverage their female edge.


You Are a Brand!: How Smart People Brand Themselves for Business Success

by Catherine Kaputa

Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal...