Clara Shih

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How to Make Money Marketing Your Business on Facebook

by Clara Shih

The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies.

 

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The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate

by Clara Shih

NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!

  • Five new chapters: planning/metrics, customer service, and much more
  • New and revamped case...


The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer

by Clara Shih

Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of...


The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

by Clara Shih

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place...