Dan S. Kennedy

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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

by Dan S. Kennedy

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new...


The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

by Dan S. Kennedy

More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any...


The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

by Dan S. Kennedy

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new...


The Ultimate Marketing Plan, 4th Edition: Target Your Audience! Get Out Your Message! Build Your Brand!

by Dan S. Kennedy

New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers.

In this new edition of his top-selling...


The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.

by Dan S. Kennedy

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new...