Dan S. Kennedy

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Business & economics (7)

 

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No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

by Dan S. Kennedy

What does it really take to get productivity from people and, by doing so, maximum profits for your business?

With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers,...


The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

by Dan S. Kennedy

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new...


The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

by Dan S. Kennedy

More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any...


No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits

by Dan S. Kennedy & Shaun Buck

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.

Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will...


The Ultimate Marketing Plan, 4th Edition: Target Your Audience! Get Out Your Message! Build Your Brand!

by Dan S. Kennedy

New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers.

In this new edition of his top-selling...


The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.

by Dan S. Kennedy

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new...


No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich

by Dan S. Kennedy & Nick Nanton

SELL TO THOSE WHO SPEND: Market to the Affluent

THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.

THE SILVER...