Dave Chaffey

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Emarketing Excellence: Planning and Optimizing your Digital Marketing

by Dave Chaffey & PR Smith

This new edition provides a practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This fully...


Total E-Mail Marketing

by Dave Chaffey

Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan...


eMarketing eXcellence

by Dave Chaffey & PR Smith

'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide...


Total E-mail Marketing

by Dave Chaffey

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula,...


eMarketing eXcellence

by PR Smith & Dave Chaffey

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.

A hugely successful practical guide to creating and...