David Bejou

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Customer Relationship Management in Electronic Markets

by Gopalkrishnan R Iyer & David Bejou

Discover an important tool in the development of new marketing strategies for satisfying online customers!

Edited by two experts in the fields of business and marketing, Customer Relationship Management in...


Internal Relationship Management: Linking Human Resources to Marketing Performance

by Michael D Hartline & David Bejou

Use these techniques to improve staff performance!

Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between...