David Butler

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Business & economics (5)

 

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Business Planning for New Ventures: A guide for start-ups and new innovations

by David Butler

Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful...


Business Development: A Guide to Small Business Strategy

by David Butler

'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management...


Enterprise Planning and Development

by David Butler

Enterprise Planning and Development outlines the options and risks involved in setting up a business. It shows how to avoid this failure by focusing on the planning stage and building on this framework as the...


Business Planning: A Guide to Business Start-Up

by David Butler

A readable and structured guide for the increasing numbers of people each year who consider setting up a small business or becoming self-employed.

'Business Planning' outlines the options and risks involved...


Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

by David Butler & Linda Tischler

Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale...