David Kord Murray

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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

by David Kord Murray

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation...


Plan B: How to Hatch a Second Plan That's Always Better Than Your First

by David Kord Murray

Why has Facebook been so limber, evolving so successfully even after a number of stumbles, while Myspace stalled and lost ground? Why was Wal-Mart able to expand so successfully into new offerings, such as groceries,...


Plan B

by David Kord Murray

Why has Facebook been so limber, evolving so successfully even after a number of stumbles, while Myspace stalled and lost ground? Why was Wal-Mart able to expand so successfully into new offerings, such as groceries,...