David Meerman Scott

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

by Craig Stull, Phil Myers & David Meerman Scott

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding...

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

by Brian Halligan, David Meerman Scott & Bill Walton

The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and...

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

by David Meerman Scott

Launch effective real-time communications to win in today's always-on world

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable....

Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

by David Meerman Scott

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.

The rules have changed. The traditional PR model—sticking closely to a preset script...

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

by David Meerman Scott

David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication...