David Meerman Scott

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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

by David Meerman Scott

Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing....


Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

by Brian Halligan, David Meerman Scott & Bill Walton

The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list...


The New Rules of Marketing and PR

by David Meerman Scott

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the...


World Wide Rave

by David Meerman Scott

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web....


The New Rules of Sales and Service

by David Meerman Scott

Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working...


Tuned In

by Craig Stull, Phil Myers & David Meerman Scott

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding...


Real-Time Marketing and PR

by David Meerman Scott

Launch effective real-time communications to win in today's always-on world

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable....


Newsjacking

by David Meerman Scott

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.

The rules have changed. The traditional PR model—sticking closely to a preset script...


The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

by David Meerman Scott

David Meerman Scotts marketing bible has become a modern daybusiness classic.

This is the book every ambitious, forward-thinking, progressivemarketer or publicist has at the front of their shelf. Businesscommunication...