David Norton

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Nature and Farming: Sustaining Native Biodiversity in Agricultural Landscapes

by David Norton & Nick Reid

Outlines the key issues in developing and implementing practical approaches to safeguarding native biodiversity in rural areas.


Strategy Maps: Converting Intangible Assets into Tangible Outcomes

by Robert Kaplan & David Norton

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as...


Alignment: Using the Balanced Scorecard to Create Corporate Synergies

by Robert Kaplan & David Norton

Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts,...


The Execution Premium: Linking Strategy to Operations for Competitive Advantage

by Robert Kaplan & David Norton

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy...