Deirdre Breakenridge

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Social Networking for Promoting YOU as a Brand

by Brian Solis & Deirdre Breakenridge

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available...


PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

by Deirdre Breakenridge

This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.

 

Use advanced “PR 2.0” social media...


How to Generate Effective Press Releases for Social Networks

by Brian Solis & Deirdre Breakenridge

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available...


PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?

by Brian Solis & Deirdre Breakenridge

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available...


Active Storytelling: Using Video News Releases for PR Professionals

by Brian Solis & Deirdre Breakenridge

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available...


PR 2.0: New Media, New Tools, New Audiences

by Deirdre Breakenridge

Praise for PR 2.0

 

“An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections...