Don Norman

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Turn Signals are the Facial Expressions of Automobiles

by Don Norman

By the author of THE DESIGN OF EVERYDAY THINGS.

For decades, Don Norman has spoken the language of gadgets, explaining how the things we see every day are made and made better. In this smart, sharp, fun exploration...


Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

by Don Norman

By the author of THE DESIGN OF EVERYDAY THINGS.

Insightful and whimsical, profoundly intelligent and easily accessible, Don Norman has been exploring the design of our world for decades, exploring this complex...