Don Peppers

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Managing Customer Relationships: A Strategic Framework

by Don Peppers & Martha Rogers

MANAGING CUSTOMER RELATIONSHIPS

A Strategic Framework

Praise for the first edition:

"Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best...


Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

by Don Peppers & Martha Rogers

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

"A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules...


Extreme Trust: Honesty as a Competitive Advantage

by Don Peppers & Martha Rogers

If you accidentally try to order the same song twice from iTunes, you’ll be warned that you already own it. Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There’s...