Don Peppers

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Extreme Trust: Honesty as a Competitive Advantage

by Don Peppers & Martha Rogers

How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships,...


Rules to Break and Laws to Follow

by Don Peppers & Martha Rogers

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

"A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules...


Managing Customer Relationships

by Don Peppers & Martha Rogers

MANAGING CUSTOMER RELATIONSHIPS

A Strategic Framework

Praise for the first edition:

"Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and...