Edd Applegate

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Journalism in the United States

by Edd Applegate

In this work, Applegate updates readers on the current conditions of the print and broadcast industries and discusses a variety of topics, from theories of the press to the structure of the print and broadcast...


Muckrakers: A Biographical Dictionary of Writers and Editors

by Edd Applegate

Professor Edd Applegate profiles the men and women who either wrote muckraking journalism or edited publications that featured muckraking articles. Some of the most important figures of journalism are here,...


Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

by Edd Applegate & Art Johnsen

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising...


The Rise of Advertising in the United States: A History of Innovation to 1960

by Edd Applegate

In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents,...