Erdener Kaynak

The Global Enterprise: Entrepreneurship and Value Creation

by Erdener Kaynak, Riad Ajami & Marca Marie Bear

Practical insights on the role of the entrepreneur in the global business context

Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even...

Strategic Networks: The Art of Japanese Interfirm Cooperation

by Erdener Kaynak

With Strategic Networks: The Art of Japanese Interfirm Cooperation, you will examine the structure and dynamics of Japanese business networks and discover successful Japanese business practices and opportunities....

Euromarketing and the Future

by Erdener Kaynak & Lynn R Kahle

Be prepared for the future of international marketing!

The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you...

International Management Leadership: The Primary Competitive Advantage

by Erdener Kaynak & John R Darling

The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership skills that...

Globalization of Business: Practice and Theory

by Abbas J Ali & Erdener Kaynak

Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally...

European Perspectives in Marketing

by Erdener Kaynak

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!

From the editor:

Europe is not a homogenous mass market. It is rather a heterogeneous market with...

Market Evolution in Developing Countries: The Unfolding of the Indian Market

by Erdener Kaynak & Subhash C Jain

Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in...