Erdener Kaynak

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Consumer Behavior in Asia: Issues and Marketing Practice

by Erdener Kaynak & Tsang-Sing Chan

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking...


International Retailing Plans and Strategies in Asia

by Erdener Kaynak, Jung-Hee Lee & John Dawson

Learn the how, when, and why of entering Asian markets

Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly...


Internationalization of Companies from Developing Countries

by Erdener Kaynak

Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers and students...


Cross-National and Cross-Cultural Issues in Food Marketing

by Erdener Kaynak

Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This...


Globalization and East Asia: Opportunities and Challenges

by Erdener Kaynak & Khosrow Fatemi

Learn to apply the strategies used in East Asia’s phenomenal economic expansion

The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Opportunities...


Export-Import Theory, Practices, and Procedures

by Erdener Kaynak & Belay Seyoum

Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade...


Japan and China: The Meeting of Asia's Economic Giants

by Erdener Kaynak & Kazuo. J Fukuda

Japan and China: The Meeting of Asia's Two Economic Giants analyzes the new and changing relationship between the two nations and the rest of the world that may shape a new economic landscape for Asia in the...


Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process

by Erdener Kaynak, Robert Mockler & Dorothy G Dologite

Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management....


Executive Development and Organizational Learning for Global Business

by Erdener Kaynak, Robert M Fulmer & J Bernard Keys

An essential reference book for you and your global organization, Executive Development and Organizational Learning for Global Business will guide you through the challenge of producing effective executives...


Guanxi: Relationship Marketing in a Chinese Context

by Erdener Kaynak, Y.H. Wong & Thomas Leung

This systematic analysis of the Chinese concept of guanxi—broadly translated, "personal relationship" or "connections"—offers step-by-step instructions for building guanxi in order to facilitate successful...


Implementation of Total Quality Management: A Comprehensive Training Program

by Erdener Kaynak & Rolf E Rogers

Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant...


Service Industries in Developing Countries

An International Accounting Practice Set: The Karissa Jean's Simulation

by Erdener Kaynak & Nancy Schendel

In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students assume the role of a newly-hired employee in the international...


When Economies Change Hands: A Survey of Entrepreneurship in the Emerging Markets of Europe from the Balkans to the Baltic States

by Erdener Kaynak & Leo Paul Dana

Gain a comprehensive understanding of the development of entrepreneurship across Eastern Europe

Throughout Eastern Europe, post-Communist countries transitioning to market-based economies are obtaining a variety...


The Global Enterprise: Entrepreneurship and Value Creation

by Erdener Kaynak, Riad Ajami & Marca Marie Bear

Practical insights on the role of the entrepreneur in the global business context

Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even...


Strategic Networks: The Art of Japanese Interfirm Cooperation

by Erdener Kaynak

With Strategic Networks: The Art of Japanese Interfirm Cooperation, you will examine the structure and dynamics of Japanese business networks and discover successful Japanese business practices and opportunities....


Euromarketing and the Future

by Erdener Kaynak & Lynn R Kahle

Be prepared for the future of international marketing!

The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you...


International Management Leadership: The Primary Competitive Advantage

by Erdener Kaynak & John R Darling

The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership skills that...


Globalization of Business: Practice and Theory

by Abbas J Ali & Erdener Kaynak

Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally...


European Perspectives in Marketing

by Erdener Kaynak

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!

From the editor:

Europe is not a homogenous mass market. It is rather a heterogeneous market with...