Eric Siegel

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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

by Eric Siegel & Thomas H. Davenport

"The Freakonomics of big data."

—Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One

This book is easily understood by all readers. Rather than a "how to" for hands-on...