Finola Kerrigan

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Arts Marketing

by Finola Kerrigan, Peter Fraser & Mustafa Ozbilgin

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating...


Film Marketing

by Finola Kerrigan

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream)...