Gerard Hastings

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Social Marketing: From Tunes to Symphonies

by Gerard Hastings & Christine Domegan

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the...


The Marketing Matrix: How the Corporation Gets Its Power - And How We Can Reclaim It

by Gerard Hastings

In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide and explains how these not only feed the spectre of ever-growing...