Gerard Hastings

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Social Marketing: From Tunes to Symphonies

by Gerard Hastings & Christine Domegan

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the...


The Marketing Matrix: How the Corporation Gets Its Power and How We Can Reclaim It

by Gerard Hastings

In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation,...