Gerd Nufer

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Ambush Marketing in Sports

by Gerd Nufer

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee....


Relationship Marketing in Sports

by Andre Buhler & Gerd Nufer

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success....