Guy Kawasaki

Enchantment: The Art of Changing Hearts, Minds, and Actions

by Guy Kawasaki

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity....

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

by Guy Kawasaki

A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime...

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

by Guy Kawasaki

"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist,...

The Art of the Start

by Guy Kawasaki

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces...

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

by Guy Kawasaki

With a new preface by the author

“[An] easy-to-read page turner that can help an organization get and keep the upper hand.”

—The Christian Science Monitor

“Kawasaki’s tips and exercise will keep you...

Hindsights: The Wisdom and Breakthroughs of Remarkable People

by Guy Kawasaki

Presented in letter form, here are private messages of hope from 33 exceptional individuals--including actress/model Renee Russo, jazz musician Herbie Hancock and Body Shop founder Anita Roddick--which will...