Helen Peck

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Marketing Logistics

by Martin Christopher & Helen Peck

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as...

Relationship Marketing

by Helen Peck, Martin Christopher & Moira Clark

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service...