Helio Fred Garcia

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The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

by Helio Fred Garcia

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would...


Reputation Management

by John Doorley & Helio Fred Garcia

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and...