Ian Ayres

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Carrots and Sticks: Unlock the Power of Incentives to Get Things Done

by Ian Ayres

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and...


Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart

by Ian Ayres

Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted?

Today, number crunching...


Straightforward: How to Mobilize Heterosexual Support for Gay Rights

by Ian Ayres & Jennifer Gerarda Brown

What can straight people do to support gay rights? How much work or sacrifice must allies take on to do their share? Ian Ayres and Jennifer Brown--law professors, activists, husband and wife--propose practical...