Idris Mootee

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Design Thinking for Strategic Innovation

by Idris Mootee

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

As many companies have lost confidence in the traditional ways of running a business, design...


Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School

by Idris Mootee

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

As many companies have lost confidence in the traditional ways of running a business, design...


60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals

by Idris Mootee

Praise for 60-Minute Brand Strategist

"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."

-Angela Ahrendts, CEO, Burberry

"Idris...


60-Minute Brand Strategist

by Idris Mootee

Praise for 60-Minute Brand Strategist

"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."

—Angela Ahrendts, CEO, Burberry...